Juntai Group's "Innovation" from the Perspective of Commercial Space Creation

As public demand for commercial spaces has gradually shifted from shopping venues to lifestyle and leisure hubs, the question of how to enhance the “warmth” of these spaces through business format innovation and scenario innovation has become a challenge faced by all current shopping center operators. From the first Juntai Commercial Plaza to the 80th, each project has rapidly expanded under the “Juntai Model” while also exhibiting distinctive “site-specific” characteristics—an embodiment of Juntai Commercial Management’s creativity in business mix and spatial design.

Tracing the evolution from the first to the second and third generations, it is clear that the proportion of experiential formats in Juntai Commercial Plaza has been steadily increasing. In many third- and fourth-tier cities, these experiential formats are often led by Juntai Plaza itself—for example, IMAX cinema experiences and parent–child entertainment experiences. As a result, the idea of going to Juntai Plaza to “have fun” has taken root in the minds of many consumers.

Innovative business combination extends space functions

The latest generation of Juntai Plaza features over 80% experiential formats, such as those focused on social gatherings for urban youth, one-stop family experiences, and card game super events. By understanding the evolving lifestyles of diverse customer segments and innovatively introducing trendy experiential formats, Juntai Plaza has clearly evolved from a commercial landmark to a lifestyle hub.

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Innovative scenarios connect diverse customer groups

As a vital component of urban public space, creating a compelling atmosphere is crucial for attracting the public. In the new generation of Juntai Plaza, innovative design directly transforms consumers' sensory perception of Juntai Plaza.

For example, the exterior features a large, glasses-free 3D screen and a 50-meter-long, 10-meter-high display window. The interior features a creatively designed atrium spanning from the 1st to the 6th floor, featuring a 30-meter-high, 55-meter-long indoor skylight. The atrium also incorporates a multi-dimensional LED matrix comprised of a dome skylight, a glass plank road, and a nighttime staircase, creating a sense of technology and futurism.

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Incubation of new concept stores

Juntai's portfolio of brands includes dozens of innovative concept stores. Not only is their number unmatched among newly opened shopping malls this year, but their brand scarcity and scale also make them highly competitive in the national commercial market. Examples include the latest Nike 750 global flagship store, the latest Adidas SWC global flagship store, the KFC family restaurant concept store, the Lao Xiang Ji Garden Bar, the Chow Tai Seng Van Gogh Museum, the Nayuki Tea PRO store, and the Lao Feng Xiang Museum concept store.

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Innovative theme scene

Juntai Plaza is also continuously innovating in commercial scenarios, marketing scenarios, and scene functions. For example, the Old Shanghai Shikumen theme block, the Basketball Park theme block, and the Industrial style theme block are all examples. Juntai is always conducting forward-looking exploration in these dimensions.

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Proud of innovation

Standing at the starting point of a "new generation business model," Juntai's innovative spirit clearly goes beyond this. Regarding the question of how to transform commercial spaces into a platform for the public's well-being, Juntai is also exploring the diversification of shopping mall spaces. For example, they are unlocking rooftop space to create multifunctional settings such as vegetable gardens, flower gardens, and exercise areas. Another example is utilizing exterior space to create leisure scenes such as urban courtyards and natural gardens, constantly expanding the functional boundaries of commercial spaces.